Cajun
It’s red hot
Cajun is a packaging design project for a craft hot sauce brand based in Louisiana. The task was to create a fiery identity that captures the spirit of Cajun and the Southern vibe.
The lighthearted illustration expresses playfulness and dynamism. Various characters ride in a bayou tour boat. The graphic wave simultaneously references the swampy waters and the hot sauce. The monochromatic palette reflects the red hot taste of the sauce and the intense heat of Louisiana. The straight talking tone of voice expresses the bold character of the brand.
